Do you have, or are you satisfied with your plan to obtain your brand's specific goals? A strong communications strategy is the basis upon which all other actions should flow. Protocols and discipline are a necessary part of any communications strategy. How do you use the results? How do you measure the ROI?
The words Information and Communications are often used interchangeably, yet their meanings are entirely different. Information means nothing without the effective transfer of its implication to the selected audiences. Are you truly engaging with your key influencers and consumers?
Are you creating networks who can assist with the effective communication of your specific brand? How does one develop an effective network? Are you curating and editing your audiences for the most effective impact? Which contacts should you be nurturing for YOUR brand?
Janet founded j.m.c. in 1989. In the past 20+ years she has taken Revlon to the #1 ranking brand in Colour Editorial SOV.1
A Board Member of the Cosmetic Industry’s Look Good...Feel Better charity for more than 20 years, Janet is as passionate about the beauty industry today as she has ever been.
An award winning Communications specialist2 with over 30 years’ experience in the cosmetic industry covering PR, marketing, sales and training, she has a holistic approach to cosmetics and is a seasoned industry identity.
Kirstie Clements is an author, columnist, journalist and former editor in chief of Vogue Australia.
Her memoir of three decades in fashion publishing, The Vogue Factor was released in 2013 and has become an international bestseller.
Clements specialises in event speaking, across issues including brand presentation, leadership, media, fashion and mentoring.
With over 30 years' experience in Fashion and Beauty, most recently as GM Chanel Australia, and prior to that as Global Special Events Director for Estee Lauder.
Ian offers knowledge, wisdom and creativity around all aspects of global retail. Mentoring, training, event management, available all with Ian's unique creative approach.
"If I was down to my last dollar I would spend it on PR."
"Publicity is absolutely critical. A good PR strategy is infinitely more effective than a front page ad."
"You have to learn the rules of the game. And then you have to play better than anyone else."
